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29) International Stock Food Poster #48, Two Cowboys on Horseback

This is a large format poster, 28” x 21” image size that is currently beautifully framed and matted.  Two cowboys are riding prancing horses as they carry a very long banner reading “INTERNATIONAL STOCK FOOD.”  The banner is over the central image of a huge bucket of ISF Food.  The four corners of the poster have circular images of a horse, cow, sheep, and hog.  The background is filled with a colorful and vibrant pastoral scene with many farm animals grazing.  The ISF promotional caption at the bottom reads: “ONE TON WILL MAKE YOU $360 IN NET PROFITS.”  The poster has amazing overall color that looks like it just rolled off the press.  The red color is very vibrant and intense.  Old fold lines can be seen, there are two short tears from the bottom edge, and there is a short tear and a tiny paper loss in the ram image at bottom right.  That’s it.  Overall, the graphic appeal and the outstanding color overwhelm these small flaws.  Western themed ISF posters are scarce.   This is the second example we have offered.  The first example sold in 2017 for a hammer price of $1400.  That example was unframed.  This one is ready to hang with no additional framing costs.