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40 Merchant's Gargling Oil Sign

Very early, c1870 lithographed sign for Merchant’s Gargling Oil from the Merchant’s Gargling Oil Company of Lockport, New York.  Gargling Oil was first developed in the 1833 to treat Galls on horses that were pulling barges along the Erie Canal.  It was the first mass produced and sold veterinary patent medicine.  As this sign suggests, it was later deemed good for humans as well.  It was lithographed by Clay, Cossack & Company of Buffalo, New York, one of the leading lithography companies in America at the time.  The image of three horses, drinking from a stone trough is very detailed and colorful.  Image size is 20 ½”x 13”.  There are some minor edge creases and a couple of vertical “shadows” where this poster was originally in a wooden backed frame and the contact with the wood effected the paper.  This could be improved with archival restoration, but it does not really distract.  I mention it for completeness.  You be the judge.  It is currently nicely matted and framed and looks great just the way it is.  We sold a smaller variation of this sign last year for $1800 so let’s start this one at $300 and see if the last underbidder still has an interest.